As a follow-up to yesterday’s post I had considered writing a bit of a primer on how SCTE-35 and SCTE-104 work and how they are typically deployed in the broadcast workflow. However then the following article just happened to appear in my news feed and it’s far more comprehensive than what I would have written.
SCTE-104/35 and Beyond: A Look at Ad Insertion in an OTT World
I figured it would be a useful read for anyone who saw yesterday’s post and asked themselves, “What exactly is SCTE-35/104?”